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iOS case study, net new

A rehab coach that watches without ever making you feel watched.

Range uses the phone camera and on device pose estimation to coach post surgical knee rehab at home. It corrects form in the moment, and it shows range of motion climbing week over week.

The hard part is not the pose estimation. It is correcting a vulnerable person's movement in real time without making them feel watched, judged, or afraid they are hurting themselves. Adherence to home rehab collapses on doubt. So the whole product is built as a doubt removal machine, and every decision in this case study is measured against that.

Role
Product design, end to end
Platform
iOS, on device vision
Method
Double Diamond, JTBD
Shown live
Three interactive moments
Read the discovery
Open a prototype full screen

01
The problem

Solitary doubt is the thing that ends a recovery.

Surgery is done. A surgeon hands over a sheet of stick figure exercises and a calendar of appointments that sit weeks apart. From that moment the person is responsible for their own recovery, alone, on the floor of their living room, for six to twelve weeks.

A few solo sessions in, doubt arrives. They wonder if they are doing the moves correctly. They half watch a video to compare, which only adds noise. Then a bad day lands. The knee bends less than it did yesterday, or a movement hurts in a new way, and a quiet panic creeps in. Am I helping or hurting myself. Am I wasting the only window I have to heal.

That single lonely rep, the one where doubt spikes and no one is there to answer it, is the moment every existing product structurally ignores, because their model assumes a coach is on the other end. Range is built for the instant when no one is, which is most instants.

The job is not to track a knee. It is to answer a frightened question in real time.

The job, stated plainly. When I am doing my rehab exercises alone between appointments, I want to know I am doing them right and that they are working, so I can keep going with confidence instead of quitting out of doubt.

02
The constraint

Table stakes technology and a bright regulatory line.

Before drawing a single screen, two pieces of ground truth had to be settled. What already exists, and where the legal floor sits.

The serious end of this market is a duopoly. In January 2026, Sword Health acquired Kaia Health in a deal valued at 285 million dollars, combining sensor biofeedback and markerless computer vision under one company. The only other player at that scale is Hinge Health, which went public in May 2025 and guided to roughly 574 million dollars in full year revenue. Both already use computer vision to track movement, both pair it with physical therapist support and live feedback. The conclusion is blunt. The technology is not a differentiator. It is table stakes, and two companies with capital exceeding half a billion dollars each already own it.

That looks like a closed door until you notice where all of them point. Every major player is enterprise. They sell through employers and health plans, gated behind insurance, built around diagnosed chronic conditions. The acute, self directed recovery a person does alone for a couple of months after a procedure is left to consumer apps that are mostly video libraries with no correction at all. The independent read of the category is that app based therapy with limited therapist intervention helps, but does not fully substitute for in person care. So Range does not compete on better pose estimation. It competes on the moment of solitary doubt, owned by the person rather than rented to their employer.

The boundary, in one line. Range may coach movement quality and show progress against a plan a human clinician prescribed. It may not interpret what a movement means clinically, decide whether someone is healing, or tell them to change their medical course. The FDA reissued its core guidance on January 6, 2026, and the line is now clear. What decides whether a product is low risk wellness or a regulated device is intent and claims, not the camera or the algorithm. Showing data, ranges, and trends is permitted. Diagnosing, interpreting, or prescribing is not.

This is the move the whole case turns on. The regulatory line is not a constraint to apologize for. When form breaks badly, when the person signals pain, or when range regresses across weeks, the designed response is to hand back to a human. That escalation gesture keeps Range on the safe side of the line, and it is the same gesture that earns a vulnerable person's trust. The constraint became the spine of the trust model.

Sources for the market and regulatory claims above
  1. Sword Health acquisition of Kaia Health, 285 million dollars, January 2026. healthcare.digital, galengrowth.com, mobihealthnews.com.
  2. Hinge Health IPO May 2025 and roughly 574 million dollars revenue guidance. healthcare.digital.
  3. Both incumbents use computer vision, therapist support, and live session feedback. Contrary Research, research.contrary.com.
  4. Enterprise and insurance gated model around chronic conditions. simplmobility.com, December 2025. Peterson Health Technology Institute, phti.org.
  5. App based therapy with limited therapist intervention is unlikely to fully substitute for in person care. Peterson Health Technology Institute, phti.org, October 2024.
  6. FDA revised General Wellness and Clinical Decision Support guidance, January 6, 2026. fda.gov, Faegre Drinker, Ropes and Gray, Kendall PC, RegDesk.
  7. Permitted display of data values, ranges, trends, and baselines. Ropes and Gray alert, January 2026.
  8. Permitted benchmarks and encouragement to consult a professional. Forbidden diagnostic alerts, clinical interpretation, and treatment recommendation. Kendall PC, March 2026.

03
The insight

Two forces, pointing in opposite directions.

A Jobs to be Done reading of the switch made the design problem sharp. Two forces are large and addressable, and they pull against each other. The push of solitary doubt drives the person toward the app. The anxiety of being watched and judged pushes them away. Range succeeds only if it amplifies the first while actively disarming the second.

Push of the situation

What is broken about today

  • The printout is stick figures with no feedback.
  • Appointments are weeks apart and the copays add up.
  • A real fear underneath: am I doing damage.
  • No one is watching, so quitting carries no cost.
Pull of Range

What attracts them to the new way

  • Something tells them, in the moment, the rep was right.
  • A number that climbs and proves they are healing.
  • Permission to push a little harder, safely.
Anxiety of switching

What holds them back about Range

  • A camera pointed at an awkward, healing body.
  • The fear it will confirm the worst story.
  • Distrust: what if it is wrong and it hurts me.
  • Setup friction, with a bad knee, before any payoff.
Habit of the present

The inertia keeping them put

  • Just trusting the therapist and white knuckling it.
  • Doing the moves sloppily, because no one will know.
  • The quiet belief the body heals itself.
  • They already paid for PT, so a tool feels redundant.

Doubt pulling toward the app, shame pushing away from it. That tension is the design problem in one sentence.

One decision falls out of the constraint and resolves the whole product. A phone camera has real limits on absolute joint angles, and the regulatory line forbids clinical measurement claims. Both pressures point the same way. Range reports and celebrates change over time, not clinical grade degrees. It says more bend than Monday, never your knee is at exactly 112 degrees, which is clinically normal. The technical truth and the legal truth turned out to be the same truth, and that single decision threads through every screen that follows.

The second decision is about when to speak. Constant feedback reads as constant failure. If Range narrates every rep, every rep feels like a correction. So silence is engineered, not absent. In Range, silence means you are good. The product speaks only to guide a rep back toward the target, or to mark a milestone. Knowing when Range says nothing is as carefully designed as knowing when it speaks.

Value proposition: each level of the job mapped to a concrete response
Job level What the person needs Range's response
Functional. Am I doing it right, and is it working. In the moment confirmation, and proof of progress. Real time form correction during the movement, plus a range of motion number that climbs week over week.
Emotional. Feel safe, not anxious or ashamed. Correction that does not feel like judgment. A gentle correction tone, silence used as affirmation, and a safety stop that protects rather than scolds.
Social. Be the diligent patient. Evidence to bring back to the clinician. A clean progress summary the person can show at the next appointment.

The design, shown live

Three moments, threaded by one light.

The next three sections are not screenshots. They are the working prototypes, embedded and interactive, each runnable through its own controls. They share one design system on purpose. The dawn gradient that fills the arc in coaching, glows in recognition during calibration, and climbs the curve in progress is the same light, so the three read as one product and one continuous session. Each respects reduced motion and never plays audio on its own.

04
Moment one

Calibration: earn trust faster than friction can build.

Calibration is where the product is quietly won or lost. It is the first thing a person does, on the floor, with a knee that hurts, before Range has earned anything. Most camera setups make the human serve the camera, drawing a rigid silhouette and asking the person to fit into it. For someone who can barely bend the joint in question, that is exactly backward.

Range inverts it. The app finds the body wherever it happens to be, and the only thing it ever asks the person to move is the phone. That is possible only because Range measures change rather than clinical grade absolutes, so calibration needs a steady reference, not a perfect perpendicular angle. The honest technical decision and the gentle human experience are the same decision.

Calibration interactive try both paths
Open full screen: range-calibration.html
  • Guidance is about the phone, never the body. Every corrective line points at the device, which is what keeps a vulnerable person from reading setup as a verdict on themselves.
  • There is no failure state, only direction. Range never says calibration failed. It says what it cannot see and what to move. The worst case is still a clear next step.
  • Recognition is rendered as being seen, gently. The joints light in a short staggered sequence and the limb draws itself together, which reads as recognizing a person rather than scanning an object. A returning session collapses to almost nothing, so trust compounds.

05
Moment two, the hero

Live coaching: the one place restraint is visible.

This is the moment the whole case study hangs on, because it is where the central tension actually plays out. A still frame cannot show restraint. The entire point is what Range does not do, and you can only see that in motion. The exercise is a heel slide, a real and common early knee movement done lying down. Run the three states and watch the feedback economy work.

A good rep earns silence and one soft tone, no sentence. A drift earns one calm directional cue in warm clay, then silence again the instant the movement eases. Pain or unsafe form stops everything, with a card that protects rather than scolds and a single action that saves a note for the therapist. The leg is driven by a spring, not a tween, and the correction reads the spring's velocity, so a rep moving too fast can trigger a cue even before it travels too far.

Live coaching interactive run all three states
Open full screen: range-hero-live-coaching.html
  • The number is a range, not a verdict. The readout frames today's bend as change, more bend than Monday, with a quiet footnote that it is a range you can see, not a medical measurement.
  • Correction never uses alarm color. Drift is warm clay, the stop is a calm rose, never emergency red. A vulnerable person reads red as failure, so the palette refuses to confirm the fear that ends adherence.
  • Silence is engineered, not empty. Three softly breathing dots, labeled guiding quietly, make the silence legible as a designed state. Presence without pressure is the entire trick.
  • The stop is the FDA boundary, rendered as an interaction. Range stops, logs, and hands back to a human. It does not diagnose, and it never tells anyone to push through.

06
Moment three

Progress: the standing answer to the quiet voice.

Every other moment answers the question in the moment. Progress answers it across time. It is the curve that climbs week over week until the work becomes undeniable, the reward that makes the next solitary rep worth doing.

The obvious version of this screen is a chart that only ever goes up. That version is a lie, and a dangerous one, because real recovery stalls and dips, and a chart that only rose would shatter on the first hard week. So a real dip sits in week five, and the design meets it with calm rather than alarm. Honesty is not a constraint on this screen. It is the whole design.

Progress interactive three beats
Open full screen: range-progress.html
  • Change, never a score. The big number is the distance from where the person started, drawn in the same dawn gradient as the hero arc, never an absolute angle and never a judgment of normal.
  • The dip links straight to the safety boundary. A single dip is met with reassurance. A dip that persists is added to the therapist summary, a calm routing to a human rather than a verdict.
  • Adherence without shame. Sessions are counted as showing up across the weeks, not as a streak that can be broken. The product refuses guilt as a motivator.
  • For the therapist. A clean summary card pays off the social job, ready to hand over in seconds so the person arrives as the patient who did the work and has the record to show it.

The hard tradeoff

The more Range corrects, the more it risks the exact thing that ends a recovery.

Here is the honest tension at the center of the product. Richness of correction and emotional safety pull against each other. Every additional cue makes the coaching more useful and, at the same time, makes a vulnerable person feel more surveilled and more inadequate. Push correction too far and you build a more capable coach that nobody can bear to use, because it confirms the fear that they are failing. That fear is precisely what ends adherence, which makes a perfectly accurate coach that drives the person away worse than useless.

Lean toward emotional safety

Feedback economy: speak only to correct or to mark a milestone, and treat silence as affirmation. Warm clay for drift, calm rose for the stop, never red. Correct the movement, never the person.

The decision

What was deliberately given up

Range does not surface every detectable deviation. A coach that flagged each one would be more thorough on paper, and would quietly teach the person that they are doing everything wrong. That accuracy was not worth the adherence it would cost.

How the call was made. The tie breaker is the job, not the technology. The product exists to remove doubt, so any correction that adds doubt fails its own brief, however accurate it is. Richness is spent only where it buys confidence. The escalation to a human is the release valve that makes the restraint safe, because the cases Range deliberately stays quiet on, the ones that actually matter, are still caught and handed to a clinician rather than narrated at the person. Safety and silence are not the soft choice here. They are the load bearing one.


08
How it was reasoned

The process, not only the outcome.

Range was reasoned into existence through two cycles of expanding and narrowing, the Double Diamond, with a Jobs to be Done lens running through all of it. The methodology is part of what this case study is meant to demonstrate, so the trail is kept visible rather than tidied away.

Discoverdiverge

Six concepts, then real research

Six iOS health concepts were framed as jobs, deliberately avoiding the saturated categories. Range won on reviewer legibility: its hard problem is visible and it moves. A second concept, Baseline the lab result translator, was parked fully reasoned rather than discarded. Then the market and the regulatory floor were pressure tested before any design.

Defineconverge

One job, one tension, one trigger

A switch interview reading of the timeline produced the job at functional, emotional, and social levels, the forces of progress map, and a single pinned trigger: the lonely mid exercise rep where doubt spikes. The dominant tension, doubt against shame, became the brief every later decision answers to.

Developdiverge

A flow and a feedback model

A five stage session flow and a three channel feedback model, audio first because the person is lying down and rarely looking at the screen. The model is predictable enough that an outsider can say exactly what Range does for a good rep, a sloppy rep, and a worrying rep. Then three carrying moments were taken to fidelity.

Deliverconverge

This page

The narrative and the assembled page, with the three prototypes embedded as living proof rather than screenshots, and the hard tradeoff made in the open. This is the convergent close of the second diamond.


09
Honest framing

What this is, and what it is not.

Range is a self initiated product case study, not a shipped app. It exists to demonstrate the rarest muscle in the set, interaction and motion design under emotional load, where the craft is judged by what the product chooses not to do.

The recovery numbers in the progress prototype are illustrative. They show a range you can see, not a medical measurement, and the interface says so plainly. There are no fabricated outcomes, no invented users, and no claimed clinical results. Every market and regulatory claim is sourced to a dated reference, listed under the constraint section above. The product is designed to sit on the wellness side of the line on purpose, and the escalation to a human clinician is the gesture that keeps it there.

If this were taken further. The natural next steps are a clinician facing companion for prescribing and reviewing sets, a shared element morph that carries the calibrated leg straight into the live coaching view so the session feels like one held hand, and a real validation study run with a physical therapy partner to test whether the feedback economy holds up outside a prototype.

Explore more

Nearby work.