Range. Back to the case study
Range · Discovery

The doubt came first. The product answered it.

Range began as a question about recovery, not an idea for an app. People healing from knee surgery do most of the work alone at home, and whether they walk normally again turns on whether they keep doing it. So discovery went looking for the real reason people stop. What it found was not a gap in instructions. It was a wall of doubt.

Method
Switch interviews, JTBD, Double Diamond
Domain
Post surgical knee rehab at home
Output
The thesis behind three moments
01 · The opening question

Why do people quit the exercises that decide whether they walk normally again?

Adherence to home rehab is the single largest lever on a surgical knee outcome, and it is the one nobody is watching. The clinic sends a person home with a sheet of exercises and a follow up in six weeks. What happens in between is invisible to everyone, including the person doing it. Discovery started by treating that invisible middle as the whole problem.

A rep done with confidence and a rep abandoned in fear look identical on a chart. The difference is everything, and no product was measuring it.

Discovery framing note

02 · Switch interviews

Reconstructing the timeline from the kitchen table to the quiet quit.

Switch interviews rebuild the story backward from a decision. Here the decision was the one nobody announces: the day the exercises stop. People were asked to walk through the moment they were handed the plan, the first session alone, the first twinge that scared them, and the slow drift into doing less. The same shape kept surfacing, and it was emotional long before it was practical.

I could not tell if I was doing it right or hurting myself, so I did less of it. Less felt safer than wrong.

Participant, 6 weeks post ACL reconstruction

The app I tried counted my reps. It never once told me whether the reps were any good. I was alone with a number.

Participant, knee replacement

Every twinge felt like proof I had wrecked the surgery. By week three I was guarding the leg more than using it.

Participant, meniscus repair

I did not want a coach in my face. I wanted to know I was safe and then be left alone to do the work.

Participant, 9 weeks post reconstruction

The handoff

A printed plan and a six week follow up. Confidence is high because a professional is still in the room.

The first solo session

The professional is gone. The first question arrives immediately: is this right, and is it safe.

The twinge

A normal recovery sensation gets read as damage. With no one to ask, fear fills the silence.

The quiet quit

Doing less feels safer than risking harm. The drift is gradual, unannounced, and it decides the outcome.

03 · Jobs to be done · Forces of progress

Four forces decide whether someone keeps going. Two pull toward progress, two pull back.

Mapping the forces made the design problem legible. The push of the situation and the pull of a better way were real, but they were being overwhelmed by the anxiety of being judged and the habit of avoidance. Range could not just add more pull. It had to remove the anxiety, because that is the force that was winning. Open each force to see what surfaced.

Push of the situation Pull of the new way Anxiety of the new way Habit of today

The synthesis was a single sentence that every later decision answered to. Range is a doubt removal machine. If a feature removes doubt it earns its place. If it adds doubt, even a clever feature, it is cut.

04 · The jobs to be done

One functional job, carrying an emotional job and a social job underneath it.

The functional job is what the person hires Range to do. The emotional and social jobs are why it has to be done a particular way. Range was designed to satisfy all three at once, because solving only the functional job is exactly the trap the rep counting apps fell into.

When I am recovering from knee surgery alone at home, I want to know that each rep is safe and that my range is adding up, so I can keep doing the work without fear of harming myself.

This is the job a rep counter cannot do. Counting reps proves activity. It does not answer the only two questions the person actually has: was that safe, and is it working. Range answers both, in the moment and over time.

Maps to: live coachingMaps to: calibrationMaps to: progress
05 · The Double Diamond

Wide, then sharp. Twice.

Discovery opened wide into the lived experience, then narrowed to a single problem statement. Develop opened wide again into ways to coach without surveillance, then narrowed to three moments and one hard tradeoff. The diamonds are not decoration. They are the discipline of not narrowing too early.

DISCOVER DEFINE DEVELOP DELIVER
Discover

The wall of doubt

Switch interviews and the forces of progress. The hard problem is emotional, not technical. Pose estimation was never the risk.

Define

A doubt removal machine

One sentence to measure every decision against, and one boundary drawn early: Range coaches, it never diagnoses.

Develop

Coaching without surveillance

Wide exploration of feedback that does not pressure. Silence as feedback, change instead of score, color that refuses alarm.

Deliver

Three moments, one tradeoff

Calibration, live coaching, and progress. Plus the senior decision to stop and hand back to a human at the safety boundary.

07 · The line that defined the product

The hardest decision was the one that limited the product.

The problem statement

Remove doubt, or get out of the way.

Every screen earns its place by removing a specific doubt the research surfaced. Is this safe. Is it working. Am I still doing this for a reason. Anything that could not answer one of those was cut, no matter how clever it looked in isolation.

The senior tradeoff

Range coaches. It never diagnoses.

The strongest pull in the room was to let the product judge. Discovery said the opposite. The anxiety that ended recovery was the fear of a machine making a medical call. So the moment something looks wrong, Range stops, logs it, and hands back to a human. Less product, on purpose, because the boundary is the trust.