Hi, I’m David — a product designer crafting intuitive, AI-powered experiences that simplify complexity, delight users, and drive business growth.
A selection of case studies that demonstrate my range across UX, UI, product strategy, systems thinking, and execution.
Turning overlooked behaviour into a new product opportunity
How identifying a real world signing gap led to a high impact proof of concept for KeySign.
View case studyDesigning real estate moments people can trust
A deeper look at how I transformed familiar home-search patterns into emotionally resonant, high-trust experiences—centered around Sneak Peek listings that build confidence from the very first tap.
View case study
Signal inbox: Transforming customer context into actionable clarity
A case study on building a unified context feed that helps agents resolve conversations faster — powered by replay intelligence.
View case studyComing next -- Instant Mode Match
A system that detects context (time, mood, device, history) and recalibrates the UI to one primary recommendation set designed to get you watching within 10 seconds.
Coming next - Retention Forecast HUD
A tool for PMs/Designers inside Netflix to visualize behavior shocks early