David Paterni

Product Designer and Design Technologist

Summary

I lead product design as an individual contributor across enterprise SaaS and consumer apps. I turn dense product logic, complex workflows, and hard constraints into experiences people trust and act on, then move the metrics that prove it. The work spans real estate, health, enterprise operations, analytics platforms, NLP, automotive, and media, plus live products I designed and shipped end to end in accessibility compliance, consumer finance, and interview prep. I'm in the room with engineering through QA, and I stay until it ships. I've authored the standards teams run on. I've taken products from zero to one.

Core Competencies

  • Product Strategy, Product Design, Interaction Design, End to End Product Ownership
  • Zero to One Product Definition, Problem Framing, Scope and Sequencing
  • Enterprise SaaS, B2B Platforms, Internal Tools, Consumer Mobile (iOS, watchOS)
  • Design Systems, Design Tokens, Component Libraries, Figma Variables, Documentation
  • Design Standards Authorship, Design Operations, Engineering Handoff Contracts
  • Complex Workflows, Admin and Permissions, Role Based Access, Approval Queues
  • Data Visualization, Dashboards, Decision Support, Information Architecture
  • Accessibility, WCAG 2.2 AA, EN 301 549, Inclusive Design, Keyboard Operability
  • User Research, Usability Testing, Funnel Analysis, A/B Testing, Experimentation
  • Prototyping, Interactive Prototypes, Design QA, Production QA
  • AI Product Design, Human in the Loop Review, Explainability, Agent Oversight
  • Figma, FigJam, Cursor, Claude Code, v0, React, Next.js, TypeScript, HTML, CSS, Git

Experience

Proof Practice Consulting

Product Design Consultant | Dec 2025 to Present

  • https://www.proofpracticeconsulting.com
  • Building solutions for law firms, accountants, clinics, and consultancies. Trades, contractors, agencies, and any small to mid size business that sells a service rather than a product off a shelf.

Anywhere Real Estate

Senior Product Designer | Remote | Feb 2022 to Dec 2025

  • Increased lead intent conversion 8 to 12% by redesigning property search and discovery, validated with funnel analysis and experimentation.
  • Reduced task time 15 to 25% with guided agent workflows built on templates and structured steps.
  • Designed the transaction lifecycle end to end and shipped to production: offer and contract, escrow and earnest money, title and closing, and commission and disbursement across payment rails.

Altia

Senior Product Designer | Nov 2019 to Dec 2021

  • Built a streamlined selection tool for configuration heavy workflows, shortening time to decision to seconds.
  • Designed a unified SaaS platform for project and file management, improving onboarding and daily workflows across roles.
  • Translated complex system logic into usable, consistent workflows for enterprise teams.

Verint (ForeSee Results)

Senior Product Designer | Mar 2017 to Nov 2019

  • Reduced admin setup time 30% by redesigning permissions and onboarding.
  • Led zero to one design of Replay, a session replay product for experience analytics.

StatMuse

Design Lead | Dec 2015 to Jan 2017

  • Designed natural language query experiences for a sports stats product, with voice driven interactions and a simplified mobile presentation for faster answers.

Meltwater

Senior User Experience Designer | Jun 2013 to Nov 2015

  • Directed a platform redesign that improved consistency and usability across major workflows.
  • Built a customer training portal to improve onboarding, self serve learning, and adoption.

How I Work

Standards teams run on: I fit an existing process without a ramp, partner with product and engineering from early framing through production QA, and I have authored the standards other people work inside.

Domain adaptability: I learn a domain by building in it, and I arrive fluent in the shape of the problem instead of asking what the problem is.

End to end ownership: I decide what to build, prove it works with analytics and experimentation, and design the surfaces most people skip.

Prototyping and risk reduction: Most of the work lives in Figma. When a flow is too subtle to judge from a static screen, I build a working prototype so the team decides on something running instead of a picture. I do not write production code inside an organization. You have engineers for that. I get the hard interaction right first.

Education

  • BFA, Graphic Design, Art Institute of California
  • AAS, University of Colorado Boulder